公司業務


概覽

本集團的主營業務為生產及銷售縫紉線。我們現時生產主要用於服裝的滌綸線,重點銷售產品為100%滌綸線。 我們亦供應其他種類的縫紉線,即滌綸長絲系列、高彈絲縫紉線及低彈絲。 我們的產品於廣州市荔灣區的廣州生產基地生產並於中國、香港及海外銷售。

根據灼識諮詢報告,按二零一六年產值計算,本集團在廣東省縫紉線行業排行第六,佔廣東省1.4%的市場份額。

自啟業以來,本集團一直向中國、香港、海外國家(包括阿聯酋、毛里裘斯、澳洲、德國及英國)的客戶供應滌綸線。 我們的客戶主要為服裝製造商及批發商。

競爭優勢

我們認為以下優勢讓本集團取得成功並從競爭對手中脫穎而出:

  • 本集團與客戶及供應商保持長期業務關係

    本集團認為與客戶建立長期穩定的關係對業務發展至關重要,因此高度重視。 本集團的客戶群包括廣東省大型服裝製造商及全球縫紉線貿易公司。 業務規模龐大的客戶對供應商採購、質量控制及物流管理能力提出較高標準,傾向於與熟悉的供應商合作。 我們努力為客戶提供優質產品。此外,我們確保將產品及時送達客戶,亦努力積極回應客戶的要求和反饋。 本集團能滿足客戶對高質量及特色產品的需求,因此與客戶保持長期牢固的關係。 董事認為我們提供的產品能夠令客戶滿意,這不僅有助提升我們的聲譽亦能藉與客戶的回頭業務建立穩固的客戶群。 此外,根據灼識諮詢報告,越來越多服裝客戶自品牌製造商採購縫紉線材料。 因此品牌形象對市場參與者至關重要。 本集團自一九七八年成立以來已樹立強大的品牌形象,我們的「新華」縫紉線產品在縫紉線行業中廣為人知。 穩固的客戶群有助實行擴展計劃並維持長期增長。 現在,本集團與五大客戶已維持介乎一至18年的業務關係。

    為使客戶滿意,我們須確保能夠持續提供優質產品。我們主要銷售以纖維為原材料的縫紉線,亦自紗線供應商加工或直接採購紗線。 目前我們與五大供應商已維持介乎一至14年的業務關係。 董事認為,得益於與原材料供應商和紗線供應商良好穩定的業務關係,我們可以及時穩定地獲得優質原材料供應。

  • 採用嚴格的質量控制機制保證產品質量

    維持有效的質量控制是生產優質縫紉線的關鍵。我們的質量控制部門由五名職員組成,負責產品質量控制。 我們採用嚴格的質量控制機制,在各工序(包括原材料採購、撚紗和上蠟以及縫紉線包裝)對原材料和產品進行不同測試。 業務往來中,我們重視產品生產,能夠維持有效的質量控制,令客戶對我們信心倍增。 本集團因管理有效自二零零零年起獲得「ISO 9001:2008 質量管理體系」認證,並因所有生產工序原材料、半成品及製成品質量良好而自二零零二年起獲得「OEKO-TEX Standard 100」認證。

  • 有利地理位置利於本集團發展業務

    根據灼識諮詢報告,按二零一五年服裝總產量計,廣東省於中國各省份及地區中排名第一。 我們的廣州生產基地與中國辦事處位於廣東省廣州市有利地段,臨近中國紡織業中心。 我們認為可藉此知曉行業動態及市場資訊,與現有客戶有效溝通並接觸到更多潛在客戶。 我們認為地理優勢可增加商機及促進未來發展。

  • 擁有具備豐富行業經驗的資深管理團隊

    本集團管理團隊自成立以來相當穩定,成員包括(但不限於)熟悉紡織業並具備豐富經驗的行政管理人員、營運及技術人員。管理團隊的成員為本集團帶來多年經驗及輝煌業績,擁有豐富的採購、生產、技術及營銷的經驗。 管理團隊由主席兼執行董事黃先生領導,黃先生積逾10年縫紉線行業(包括向客戶出售縫紉線)經驗並熟練掌握相關管理技能。 憑藉於縫紉線行業的經驗,黃先生與主要市場參與者已建立牢固的關係,使本集團制定定位及發展策略時能預測市場趨勢。 黃先生自加入本集團以來在整體業務增長中發揮重要作用,且積累了深厚的縫紉線行業知識。 黃先生主要負責本集團的整體策略及業務發展方向。執行董事兼財務總監李永康先生在財務及會計界積逾15年經驗並熟練掌握相關技能。加入本集團前,李永康先生曾擔任中國及香港多家製造公司的審計主管,從中累積的豐富經驗及財務管理技能有助其擔任本集團董事。 李永康先生主要負責本集團財務管理。 除黃先生及李永康先生外,本集團高級管理團隊還包括經驗豐富的專業人員。 其中,佘少明先生負責監督廣州生產基地的營運及管理,有逾15 年紡織業經驗。 生產經理呂克剛先生負責監管生產基地的運作流程,具備豐富的紡織業生產經驗。 銷售經理黃百業先生負責本集團的銷售及市場推廣,精通線業務所需銷售及市場推廣技巧。 佘少明先生、呂克剛先生及黃百業先生加入本集團均逾15年。 在強大穩定的管理團隊帶領下,本集團於廣東省縫紉線生產行業一直保持領先地位。 我們相信,執行董事及高級管理團隊的相關知識和經驗對本集團的增長及發展頗有貢獻,亦有助我們未來取得成功。

  • 設備及技術確保產能

    根據灼識諮詢報告,由於產品質量十分依賴採用的生產機器及設備或技術,而機器及設備起初需要大量資本投資,因此新入行者面對的門檻甚高。 本集團配備了自動縫紉線機械及工具以確保產能。 憑藉相關設備及技術,本集團能及時安全地交付縫紉線產品。 我們目前擁有五條由各組機器組成的生產線,負責生產100%滌綸線及其他縫紉線(包括滌綸長絲系列、高彈絲縫紉線及低彈絲)。


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      Our Business


    Overview

    Our Group is principally engaged in the manufacturing and selling of sewing threads. We currently manufacture polyester sewing threads, which are mainly used for garments. Our major product for sale is 100% spun polyester sewing threads. We also offer other types of sewing threads, namely textured polyester series, elastic filament sewing threads and weft yarn. Our products are manufactured in our Guangzhou Production Facilities in Liwan, Guangzhou and sold in the PRC, Hong Kong and overseas. In accordance with the CIC Report, our Group ranked sixth in the sewing threads industry in Guangdong province, occupying 1.4% of the market share in Guangdong province in terms of the production value in 2016.

    Since commencement of our business operation, our Group has been offering polyester sewing threads to customers in the PRC, Hong Kong and overseas countries, including UAE, Mauritius, Australia, Germany and the United Kingdom. Our customers are mainly garment manufacturers and wholesalers.

    Our Competitive Strengths

    We believe that our Group possesses the following strengths which contribute to our success and distinguish us from our competitors:

  • Our Group has maintained long-term business relationships with our customers and suppliers

    Our Group places much emphasis on establishing stable and long-term relationships with our customers as we understand that this is essential to our business development. The customer base of our Group covers large garment manufacturers in Guangdong province and sewing thread trading companies worldwide. Customers with large scale of operation place relatively high standards on their suppliers’ capabilities in procurement, quality control and logistics management and opt for working with suppliers whom they are familiar with. We seek to offer our customers products of high quality. In addition, we ensure that our products are delivered to our customers in a timely manner. We also endeavour to give prompt response to our customers’ requests and feedback. Our Group is capable of satisfying customers’ needs for high quality and differentiated products and thus we have maintained a long-term and strong relationship with our customers. Our Directors believe that what we offer to our customers are to their satisfaction and this not only helps enhance our reputation but also enables us to build a solid customer base by earning recurring business from our customers. Further, according to the CIC Report, garment customers increasingly procure sewing thread materials from branded manufacturers. Brand images have therefore been critical for market participants. Our Group has built up a strong brand image since its establishment in 1978 and our ‘‘Xinhua’’ (‘‘新華’’) sewing thread products have become well known in the sewing thread industry. Such a solid customer base would be conducive to the implementation of our expansion plan as well as the sustainability of our long-term growth. At present, our Group had maintained business relationships with our top five customers for a period ranging from one to 18 years.

    To gain the satisfaction of our customers, we need to ensure that we have the ability to consistently offer products of good quality. Our products for sale are mainly sewing threads, of which the raw material is fibre. We may also purchase yarn directly from our yarn suppliers. Now, we had maintained business relationships with our five largest suppliers for a period ranging from one to 14 years. We believe that given such good and stable business relationships with our raw material suppliers and our yarn suppliers, we are able to secure a timely and steady supply of our raw materials of premium quality.

  • We adopt a stringent quality control mechanism to ensure our product quality

    Maintaining effective quality control is the key to producing sewing threads of good quality. Our quality control department, consisting of five of our staff members, is responsible for conducting quality control on our products. We adopt a stringent quality control mechanism under which different tests are performed on our raw materials and products at various stages of our operation process, including the procurement of raw materials, the twisting and waxing of threads and the packaging of sewing threads. Over the course of our business, our emphasis on manufacturing our products, together with our ability to maintain effective quality control, has enhanced our customers’ confidence in us.

    Our Group has been accredited with the certification of ‘‘ISO 9001:2008 Quality Management System’’ since 2000 in recognition of our effective management and ‘‘OEKO-TEX Standard 100’’ since 2002 in recognition of the good quality of the raw materials, intermediate and end products at all stages of our production.

  • Our strategic location allows us to be better positioned for the business development of our Group

    According to the CIC Report, Guangdong province ranked first among different provinces and regions in the PRC in terms of total garment production volume in 2015. Our Guangzhou Production Facilities and PRC office are strategically based in Guangzhou city, Guangdong province, which is close to the centre of the textile industry in the PRC. We believe that such close proximity to the hub of the textile industry in the PRC allows us to have easy access to industry news and market information, efficient communication with our existing customers as well as greater exposure to our potential customers.

    Given our favourable geographical location, we believe that it would increase our business opportunities and help facilitate our future growth.

  • We have an experienced management team with extensive industry experience

    The management team of our Group has remained quite stable since its establishment, including, without limitation to, its executive management, operation and technical personnel, who have extensive knowledge and experience in the textile industry. The members of the management team has have brought years of experience and a history of success to our Group. They are experienced in procurement, production, technology as well as marketing. Our management team is led by Mr. Wong, our chairman and executive Director, possesses more than ten years of experience in the sewing threads industry (including trading our sewing threads to customers) and extensive knowledge of relevant management skills. With his experience in the sewing threads industry, Mr. Wong has developed strong relationships with key market participants, which enables our Group to anticipate market trends when formulating our positioning and development strategies. Since he joined our Group, Mr. Wong has played a leading role in the overall business growth and has accumulated ample knowledge in the sewing threads industry. Mr. Wong is primarily responsible for the overall strategic and business direction of our Group. Mr. Lee Wing Hong, our executive Director and Chief Financial Officer, has more than 15 years of experience in the field of and extensive knowledge of relevant financial and accounting skills. Prior to joining our Group, Mr. Lee Wing Hong worked as the auditor-in-charge for various manufacturing companies in the PRC and Hong Kong. From his previous employment at various manufacturing companies, Mr. Lee accumulated his experience and financial management skills, which are conducive to his directorship of our Group. Mr. Lee Wing Hong is primarily responsible for the financial management of our Group.

    In addition to the management of our Group under Mr. Wong and Mr. Lee Wing Hong, we have dedicated and experienced staff as members of our senior management. Mr. She Siu Ming, who is responsible for overseeing the operations and management of our Guangzhou Production Facilities, has over 15 years of experience in the textile industry. Mr. Lui Hak Kong, our production manager, is responsible for monitoring the operation process of our production facilities. He is experienced in the production aspect of the textile industry. Mr. Wong Pak Yip, our sales manager, is in charge of the sales and marketing aspect of our Group. He is proficient in the sales and marketing skills required for the thread business. Each of Mr. She Siu Ming, Mr. Lui Hak Kong and Mr. Wong Pak Yip have joined our Group for more than 15 years. Under the leadership of such a strong and firm management team, our Group has been leading in the sewing thread production in Guangdong province. We believe that the relevant knowledge and experience of our executive Directors and our senior management have contributed to our Group’s growth and development and will also be instrumental to our future success.

  • Our equipment and technology ensures production capability

    In accordance with the CIC Report, the requirement for large initial capital investment on machinery and equipment sets high barriers for new entrants as the quality of products relies largely on the machinery and equipment or technology that are applied in the production. Our Group is well equipped with automatic sewing thread machines and tools to ensure production capability. With such equipment and technology, our Group is able to timely and safely deliver sewing thread products. We currently have five production lines, comprising various machine groups, in operation for the production of our 100% spun polyester sewing threads and other threads, including textured polyester series, elastic filament sewing threads and weft yarn.



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